This limited edition watch is an exclusive collaboration between Seiko 5 Sports and the globally popular beverage brand, PEPSI.
Whilst fans informally referred to watches with similar red and blue colourways to the Pepsi brand logo as ‘Pepsi’ style, this is the first official collaboration of its kind in the watch world. In the Seiko archives, the 1990s Seiko 5 Sports SKX red and blue bezels were a fan favourite and popularly became known as ‘Pepsi’ designs amongst collectors.
This new, exclusive limited edition SKX model has a retro sporty design, featuring the old-school 90s PEPSI logo with a red and blue bezel against a silverwhite dial – a colourway popular with Seiko fans. The 38mm watch features the PEPSI logo at the 6 o’clock position, the exhibition case back features the 90s PEPSI logo and its limited edition number. It is presented in a special edition metal box, designed like a 90s PEPSI can.
Seiko 5 Sports is known for over fifty years of reliability, durability, performance, and value. ‘’5’’ represents the original five key features of every Seiko 5 still present today: Automatic movement, Day-date display, Water Resistance, Recessed crown and Durable case and bracelet.